Start with a specific inventory
Clients struggle with “send us the website content” because it is too vague. Give them a list that matches the site you are building.
Ask for homepage copy, service pages, team bios, testimonials, case studies, images, logo files, social links, and access details as separate items. The clearer the slots, the less interpretation the client has to do.
Separate copy assets and access
Treat content, files, and credentials as different workflows.
- Copy can be drafted, reviewed, and revised.
- Assets need quality checks.
- Access details need careful handling and clear ownership.
Putting all three into one email thread creates confusion quickly.
Review before you build
Do not wait until design or development to discover that a logo is too small, a testimonial is missing attribution, or CMS access points to the wrong environment.
Review submissions as they arrive. Mark incomplete or unusable items clearly, then ask for a replacement while the client still has context.
Use a portal
A client portal gives the client one place to see what is done and what is still missing. For the agency, it creates a cleaner handoff than email attachments, Drive folders, and reminder messages spread across the team.