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This questionnaire is for early project discovery. It helps you understand the business before you request detailed assets or access.
| Topic | Questions |
|---|---|
| Business | What does the company do, who buys, what should the site achieve? |
| Audience | Who is the primary visitor, what do they need, what objections do they have? |
| Design | What sites do you like, what should the site feel like, what should we avoid? |
| Content | Which pages are needed, who writes copy, what content already exists? |
| Operations | Who approves work, what is the deadline, what integrations matter? |
Questions to ask
- What is the main business goal for the website?
- Who is the primary audience?
- What action should visitors take?
- Which competitors should we review?
- Which existing pages still matter?
- What tone should the website use?
- What content is already approved?
- Who owns final approval?
- Are there legal, compliance, or brand restrictions?
- What date would make this project feel successful?
What to collect
Do not stop at text answers. Ask for logos, brand guidelines, analytics access, website logins, product images, screenshots, testimonials, and examples of sites the client likes.
Next step
After the questionnaire, turn the answers into a structured onboarding portal so the client can upload the real assets you need to start work.