Ask for an invite
Do not ask for the client’s Google login. Ask them to add your agency email to the correct GA4 property.
Copyable ask: “Please invite [agency email] to the GA4 property for [website URL] so we can review traffic, events, and conversions.”
Choose the right role
Viewer access is usually enough for review. Editor access is needed when your team configures events, conversions, audiences, or integrations.
Collect reporting context
Ask which property is the source of truth, which conversions matter, whether Looker Studio dashboards exist, and whether Analytics is connected to Ads or Search Console.
Use a portal
Kicklayer lets you request Analytics access, tracking goals, dashboard links, and approval notes together, instead of spreading them across follow-up emails.
Plain-language access request
Use this as the human version of the ask before you turn it into a structured portal.
Google Analytics access should identify the exact property, permission level, reporting goal, and connected tracking tools.
Fields worth separating
Separate fields help the client understand what you need and help your team see exactly what is still missing.
GA property
Required text
Ask for the exact account and property name so the wrong site is not reviewed.
User access
Required access
Request viewer, analyst, editor, or administrator based on the work.
Website URL
Required url
Match the property to the production website, staging site, or app being measured.
Conversions
Required text
Collect key events, form submissions, purchases, calls, or lead actions.
Linked tools
Optional access
Ask whether Google Ads, Search Console, Tag Manager, or Looker Studio are connected.
Safe access checklist
Use these checks before asking a client to grant access or share sensitive account details.
Invite
Add [agency email] to the correct Google Analytics property.
Screenshots do not provide enough access for implementation or audit work.
Permissions
Confirm the permission level and reason for it.
Reporting work and configuration work require different roles.
Tracking
List the conversions and events that matter.
The analytics setup should support the client goal, not just pageview reporting.
Connections
Confirm linked Ads, Search Console, Tag Manager, and dashboards.
Missing integrations can hide important campaign or SEO context.
History
Share old reports, dashboards, or tracking notes.
This helps avoid breaking definitions the client already uses.
Access request wording
The right wording protects the client relationship and reduces back-and-forth.
Do
- Ask for user access through Google, not exported screenshots.
- Name the account, property, website, and required permission level.
- Collect conversion definitions before changing reports.
- Ask about Tag Manager if tracking edits are part of the work.
Avoid
- Assume the first property in the account is the right one.
- Use administrator access when viewer access is enough.
- Overwrite events before documenting what they currently measure.
- Forget to ask who owns reporting decisions.
Why move access requests into a portal?
The same request becomes more reliable when every field has an owner, a status, and a place to submit it.
Analytics access, Tag Manager, Search Console, and Ads can be requested in one workflow.
Clients can see exactly which invitations are still incomplete.
Your team can keep reporting goals attached to the access request.
Practical questions
What permission level should I request in Google Analytics?
Viewer is enough for review, analyst is useful for reporting work, editor is needed for configuration, and administrator should be reserved for account management.
Should I ask for screenshots instead?
Screenshots can help orientation, but they do not replace access when you need to audit settings, configure events, or connect tools.
What else should I request with GA access?
Ask about Tag Manager, Search Console, Google Ads, Looker Studio, conversion events, and the business goals behind the reports.