Copyable client message
Hi [client name], please send the source brand files we should use for this project.
For the logo, the best formats are SVG, AI, EPS, or PDF. Please also include PNG versions if available, brand guidelines, font files or font links, color values, photography, icons, and any usage rules we should follow.
Request checklist
| Asset | Best version to request |
|---|---|
| Logo | SVG, AI, EPS, PDF, plus transparent PNG |
| Guidelines | Brand book, one-page guide, usage rules |
| Fonts | Font files, licensed links, fallback rules |
| Colors | HEX, RGB, CMYK, accessibility notes |
| Photography | Original images, product shots, team photos |
| Approval | Who approves final brand usage |
Usable file types
A logo copied from a website or pasted into a document is rarely enough. Ask for editable source files so design, print, web, and social outputs do not start from a blurry asset.
Portal upgrade
Kicklayer can split brand requests into exact upload slots, so clients know the difference between a source logo, a transparent PNG, a guideline PDF, and a reference image.
Client-ready request
A version you can paste into an email, Slack thread, or Kicklayer portal.
Hi [client name], please send the brand files we should use for this project: source logo files, brand guidelines, colors, fonts or font links, approved photography, icon or illustration files, usage rules, and examples of assets that should not be used.
How to structure the request
Break the ask into fields a client can answer cleanly, rather than a single vague upload request.
Logo source
Required file
Request SVG, AI, EPS, or transparent high-resolution PNG files.
Guidelines
Optional file
Ask for brand manuals, one-pagers, voice notes, usage rules, or campaign guidelines.
Fonts
Required file
Collect licensed font files, font links, or acceptable system font alternatives.
Photography
Optional file
Request approved image libraries, headshots, product shots, and usage restrictions.
Approvals
Required approval
Name the person who decides whether an asset is on-brand.
Client request breakdown
These are the asks that make the request specific enough for the client to complete without a follow-up loop.
Logo
Send primary, secondary, dark, light, and icon-only logo versions.
Different placements need different logo treatments.
Color
Share brand colors as HEX, RGB, CMYK, or design-token values.
Color screenshots are unreliable.
Typography
Provide font files, licenses, links, or approved alternatives.
Missing font rights can delay production.
Image use
Identify which photos are approved and where they may be used.
Not every shared image is licensed for every channel.
Restrictions
List outdated logos, old taglines, retired colors, or banned imagery.
Knowing what not to use prevents rework.
Make the request easier to complete
Small wording choices change whether a client sends useful material or another incomplete reply.
Do
- Specify acceptable file formats next to each asset request.
- Ask for brand rules and asset restrictions together.
- Request both source files and export-ready versions.
- Confirm who can approve exceptions to the guidelines.
Avoid
- Use a logo copied from a website header as the final file.
- Assume a PDF guideline includes all needed source assets.
- Ignore font licensing or image usage restrictions.
- Let different stakeholders send competing logo versions without approval.
When the checklist becomes a portal
The same request becomes more reliable when every field has an owner, a status, and a place to submit it.
Brand files can be requested with format validation and rejection notes.
Approvals stay attached to the assets instead of disappearing in a thread.
Your team can export the approved brand package when production begins.
Practical questions
What logo format should I request from a client?
Ask for SVG, AI, EPS, or another editable vector format first. A transparent high-resolution PNG can be a fallback for raster use.
What if the client has no brand guidelines?
Ask for the best available source files, colors, fonts, examples they like, and examples they do not want used. Then confirm approval before production.
Should I request font files?
Request font files or licensed links when the project requires exact brand typography. Also ask for acceptable alternatives if licensing is unclear.