Make the request visible
Clients forget what they owe when the request is buried in a kickoff email. Put the full list somewhere they can return to, with clear completion status.
Reduce decisions
Every vague request becomes a decision the client has to make. “Send your brand assets” is vague. “Upload your primary logo as SVG, AI, or EPS” is much easier to complete.
Set review rules
Tell clients what counts as done. If a file is blurry, incomplete, or in the wrong format, reject it with a clear note and ask for the replacement in the same place.
Automate reminders carefully
Good reminders are specific. They say what is missing and why it matters. Bad reminders sound like nagging because they repeat the same generic message without context.
Kicklayer helps by tying reminders to actual missing items, not just a calendar.